Your Trademark Isn't About You!

Your Trademark Isn't About You!

When small business owners come to me asking about trademarks, they often open with, "I want to reserve my name so no one else can use it." And I totally get that. You're building your brand, which takes a lot of time, energy, and money. You want to protect that!

But what a lot of business owners don't understand is that trademarks really aren't about you. I repeat: it's not about a business owner getting rights.

Say WHAAAT?

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