By this point, you probably know that any contract you sign with a couple needs to have a model release in it. But….. why do you need a model release? And do you need a model release for wedding guests too?
What is a model release?
A model release is permission to use someone’s image or likeness in a commercial manner. But what does that actually mean?
“Image or likeness” means anything that identifies a person. This could be their photo, voice, even something as small as their hand if it identifies them as “them.” [True story/ derailment: I worked with an agency who got sued because someone said they used their hand without a model release]….Read More